Magnolia
Colruyt
Let us know! 👀👇"
It was love at first sight.
Welcome to the family.
I love to cook. Cooking calms me down and it's my way of bringing people together. And what I love, I obviously share with my (Manjula)luvers: BBQ on a budget, making Jorzo for friends, ... LISTEN, Colruyt has been part of my life for a long time. Long before a collab was ever on the table. COLRUYT! You're never getting rid of me.
So not a scripted campaign, but a brand that got access to my universe. My besties spot the difference immediately.
And then I suddenly decided to cook at home for a select group from my community. A total hit! That's what you get as a brand: a storyline that keeps going.
Why it works
Shopping on a budget? I love it! And I happen to do it at my favourite supermarket: Colruyt.
I don't make separate sketches, by the way! Everything runs the way life does. I told everyone that every euro I saved went towards my wedding dress.
My besties see everything, the good and the bad. And you as a brand? You step into my world.
No scripted content needed.